Spotlight PFC’s New Brand & Website To complement PFC’s new Purpose Statement, we were proud to launch our refreshed brand and website in spring 2022, a first step in rebuilding our digital ecosystem. PFC Annual Report 2022 PFC New Brand & Website A new look logo for a fresh new outlook Our new brand reflects our inclusive vision, mission, and leadership, our work to mobilize our membership, and our dedication to generate impact in Canadian communities and beyond. A new website for a collaborative future Our new website facilitates improved connection with our membership and wider network of partners, while better serving our sector with updated resources, programming, and cogenerated content. Thank you to Third Wunder for supporting us in this work. With these changes, our social media content creation, engagement, and following grew exponentially as well, along with our relevance in the sector as a source of news, curated content, and champion of our members. Connect with Us If you don’t already, please follow us on LinkedIn, Twitter, and Facebook, and sign up to our newsletter, to stay up-to-date on sector news, member events, new resources and research, and other curated content. Learn more about our brand and website refresh