Online PFC Members & Funders

Communications Affinity Group Meeting

26 June 2025 / Registration Closed

Exchange of ideas, learning about relevant news related to our sector, sharing intelligence, and working together on communications best practices.

Abra Rissi

Director, Member Engagement & Communications

Abra is the Director of Member Engagement and Communications where she has the pleasure of working alongside an active and enthusiastic team. In this role, she leads the network’s engagement and communications strategies and activities in support of PFC’s convening, collaboration, and learning goals.

Abra joins PFC’s community of advocates and leaders with 15 years of experience in public affairs, operations, and public engagement. She has worked with not-for-profit leaders, elected and government officials, and within civil society – with a focus on partnerships, collaboration, and community-building in service of the public good.

A cyclist and crossword enthusiast, Abra has lived in Geneva, Paris, Vancouver and currently Toronto. A purpose-driven professional, she believes in the value of strong and inclusive civic engagement in advancing a more prosperous, equitable, and just society for all.

Abra lives in Toronto, an energetic and diverse city which is home to many First Nations, Métis, and Inuit peoples. Toronto is covered under Treaty 13 and the Williams Treaties and within the territory of the Dish with One Spoon Wampum - a Treaty made between the Anishinaabe, Mississaugas, and Haudenosaunee, where nations entered into an agreement to protect the land and responsibly care for its resources in harmony together. 

Sara Krynitzki

Associate Chief Executive Officer

Sara has spent over 20 years leading non-profit initiatives across Canada. She began her career in fundraising, has worked on Parliament Hill, and for over eight years managed community initiatives and granting for one of Canada’s largest community foundations, allocating millions of dollars annually, and connecting philanthropy to the greatest needs to tackle inequity. 

As Associate Chief Executive Officer, Sara works closely with the President & CEO overseeing thought-leadership, organizational management, and operations, while guiding PFC’s public policy and advocacy agenda, research, and public relations activities to foster good public policies for the sector and to advance impactful, forward-thinking philanthropy. 

She has a BA in Political Studies from Trent University and a Master’s in Public Policy and Public Administration from Concordia University. She sits on the board of directors of Sustainability Network, and in 2024 she was appointed to the CRA and Finance Canada’s Technical Issues Working Group, advising on charity regulation. 

Having lived across Canada and internationally, Sara is now based in Toronto with her husband and three children. 

The land that Sara and her family live, learn and work on has been home to many Indigenous communities throughout time, including the Wendat, Anishinaabe, Mississaugas of the Credit, and the Haudenosaunee. The area is covered by Treaty 13 signed with the Mississaugas of the Credit, and it is now home to many diverse First Nations, Inuit and Métis peoples.