External

Manager, Accreditation Partnerships & Communications (Bilingual), Imagine Canada

Position: Full Time
Salary: Starting salary is $85,800 towards a target of $101,100

About Imagine Canada

Imagine Canada is a national, bilingual charitable organization whose cause is Canada’s charities and nonprofits. Through our advocacy efforts, research and social enterprises, we help strengthen charities, nonprofits and social entrepreneurs so they can, in turn, support the communities they serve. Our vision is of a strong Canada where charities work together alongside business and government to build resilient and vibrant communities. Established in 2007, our team of over 35 full-time staff works remotely from communities across Canada.

About Imagine Canada Standards

The Standards are designed to build excellence within Canada’s charities and nonprofits through common standards of practice and to strengthen confidence in the sector. The five fundamental areas covered by the standards are: board governance, financial accountability and transparency, fundraising, staff management, and volunteer involvement. 

Accredited nonprofits have completed a rigorous independent peer review of their operating and governance practices. The Imagine Canada Accreditation Trustmark lets donors and volunteers know that when supporting an organization, their goodwill is in good hands.

About the Opportunity

Are you excited by the prospect of developing and executing communications strategies that contribute to the growth and success of a meaningful program? Do you enjoy crafting compelling narratives and messages that resonate with diverse audiences and inspire engagement?

Imagine Canada is seeking a dynamic and creative Manager, Accreditation Partnerships & Communications. This role is your chance to lead our marketing and communications for the Imagine Canada Standards, Canada’s leading accreditation program for nonprofit governance excellence.

As the Manager, you will be at the forefront of content development and partnership activation. You will create and manage high-quality content that resonates with the vast and diverse Canadian nonprofit sector audience. 

In this role, you’ll craft compelling messages and manage campaigns that boost the program’s visibility and engagement. You’ll ensure consistent branding and messaging, working closely with our experience team and collaborating with Accredited organizations to reach and influence key stakeholders.

You’ll also be pivotal in supporting and growing our network of partners. Engage with potential partners, maintain strong relationships, and collaborating on initiatives that advance our program goals.

Responsibilities

Communications (60%)

  • Develop, curate, and manage high-quality content for the Standards Program, including educational resources and promotional materials.
  • Work closely with the communications team to ensure alignment and integration of marketing efforts across various platforms.
  • Liaise with Accredited organizations to support their effective use of the Accreditation Trustmark in their marketing efforts.
  • Manage all communications and marketing tactics for the Standards Program, including the Program newsletter, ad campaigns and accreditation announcements, ensuring consistent branding and messaging.
  • Monitor and analyze the effectiveness of content, communications, and marketing initiatives, providing regular reports and recommendations for improvement.
  • Execute targeted campaigns that effectively reach and influence key stakeholders.
  • Implement equitable communication and marketing strategies that effectively reach and resonate with underrepresented and marginalized communities.
  • Contribute progress updates to funder reports.
  • Apply an equity lens to all content development, ensuring materials are inclusive, accessible, and reflective of diverse perspectives and experiences.

Partnerships (40%)

  • Identify and engage with potential partners to build strategic alliances that support the program’s growth goals.
  • Manage agreement negotiation and all contractual obligations to ensure successful and compliant collaborations.
  • Collaborate with partners in order to promote shared initiatives to key audiences. 
  • Analyze and report on impact of potential and ongoing partnerships, providing recommendations for improvement. 
  • Facilitate regular meetings and communications with partners to ensure ongoing alignment and mutual benefit.

You’ll thrive in this role if you are…

  • Creative: You are able to generate original ideas and impactful campaigns that powerfully convey the value of standards for nonprofits and accreditation.
  • Empathic to the needs of Canadian nonprofits: You have a demonstrated interest and appreciation for the perspectives, needs, and the success of charitable sector organizations.
  • A compelling communicator: You influence and inspire others through persuasive speaking and compelling written narratives, can adapt communication style to different contexts and audiences, and facilitate productive discussions in group settings.
  • Results orientated: You are able to drive projects to successful completion, meeting or exceeding established targets, and seek out opportunities for improvement.
  • Strategically minded: You are able to develop and execute comprehensive brand strategies that align with business objectives, resonate with target audiences, and establish a robust and differentiated market presence.
  • A relationship builder: Outstanding relationship-building and interpersonal skills with the ability to collaborate with senior nonprofit executives.
  • An adept tech user: You are well versed in content management and CRM technologies, using them to track, analyze, and report on communications activities, and are able to quickly understand and leverage advanced features.
  • A values-driven team player: You enjoy working both independently and collaboratively, are passionate about contributing to a healthy work environment, and feel aligned with Imagine Canada’s mission, staff values, and commitments to anti-racism and anti-oppression.

Minimum qualifications

  • Undergraduate degree in marketing and communications or equivalent experience
  • 4 or more years experience working in marketing or communications roles
  • Fluency in English and French, verbal and written

Don’t tick all the boxes? 

We’re more interested in your passion, commitment, and ability to learn and grow – get in touch, we encourage you to apply. We particularly welcome applications from those who identify as Black, Indigenous, racialized, living with a disability, members of the 2SLGBTQIA+ community, and others from equity-seeking groups, and are likewise committed to continuing our work to foster the conditions for individuals with diverse lived experiences to feel safe, valued and empowered to make a lasting impact in their role.

What We Offer

  • Participate in our four-day work week pilot program.
  • A fully remote work environment with flexible hours and approach to work.*
  • Be part of a growing national organization in a supportive environment with a dedicated group of staff and volunteers.
  • Competitive compensation and benefits package, including professional development and work-from-home budget.
  • Opportunity to learn and apply leading practices and emerging trends in the charitable sector
  • Leadership is forward-thinking, entrepreneurial, and supportive, operating in an environment of integrity and collective commitment to achieving long-term goals

*Remote work is the norm for staff, but in-person attendance at regular staff retreats (and other meetings depending on the role) is required.

Imagine Canada offers meaningful opportunities to make an impact in Canadian communities. We are currently implementing an anti-racism and anti-oppression roadmap that embeds equity into our processes, human resources, programs and services. We are committed to fostering a culture that exemplifies our staff values of Accountability, Care, Courage, Drive, Inclusivity, and Teamwork.

Terms & Conditions

  • Terms of Employment: This is a full-time permanent position.
  • Annual Salary Range: In addition to health/dental benefits including a Health Spending Account and a Group Retirement Savings Plan (RSP), the 2024 starting salary for this position is $85,800, with an automatic salary increase every year towards a target salary of $101,100, which the incumbent is expected to reach after four years in the role.
  • Location: Anywhere in Canada with a reliable internet connection. This position will be required to travel occasionally to in-person meetings, conferences, and in-person staff gatherings.
  • Work hours:  Imagine Canada is currently piloting a 4-day work week, Monday-Thursday, for a total of 28 working hours/week. This pilot is running until December 31, 2024 with the possibility of extension. If the pilot is not extended, working hours will be 35 hours per week. Flexible working hours to accommodate personal and family commitments. This position will be required to work non-traditional hours occasionally to respond to issues emerging in the external operating environment.
  • Application deadline: 11:59 pm Eastern Time on Thursday, September 5, 2024.

Steps to Apply 

In lieu of a cover letter, the application process for this position requires a short expression of specific interest. We recommend reviewing the application form before you begin curating your application materials.

  1. Applicants are invited to complete our short online form
  2. We expect to invite 8-10 qualified candidates to a short introductory video call (30 minutes).
  3. We expect to invite 4-5 shortlisted candidates to attend a full, video interview (60 minutes), to complete a short written assessment (45 minutes), and to complete a behavioural assessment to better understand and discuss your working style (10 minutes to complete). Interview questions and a copy of your assessment results will be provided in advance of the call. 
  4. We expect to invite the final round of candidates to a short meeting with our CEO and members of the hiring committee.

We are committed to becoming a barrier-free organization. If you require support at any stage of the hiring process, including disability accommodation, please contact us at info@imaginecanada.ca or 1-800-263-1178. Available supports include flexibility in scheduling interviews, using your preferred telecommunications software and formats (e.g., Zoom with closed captioning, video application instead of a resume), and additional time for answering verbal or written assessments.

We believe that hiring is a matter of mutual fit so we will ensure applicants have sufficient time at every stage of the process to ask questions about the role and our organization.

We respect the time and effort required to participate in the hiring process. We will ensure that all applicants receive timely updates regarding the status of their candidacy. In recognition of the additional effort of preparing for interviews, Imagine Canada will financially compensate interviewees that advance beyond the screening call at a fixed rate of $100 per candidate.