May 10, 2017 Philanthropy

GUIDE: Heartwired: Human Behavior, Strategic Opinion Research and the Audacious Pursuit of Social Change

Written by Robert Pérez and Amy Simon with support from The David & Lucile Packard Foundation, this guide examines how emotions, values, beliefs, identity and lived experiences affect the capacity to make social change, and provides advice on how to develop effective persuasion strategies.  There is a separate introductory document that provides an overview of the guide’s ideas.  The context is American but some of the research is interesting for social changemakers.

Read More